How important is YouTube’s trending section for getting views? According to YouTube chief business officer Robert Kyncl, it has less of an impact than people might believe. In an interview posted today, creator Caspar Lee and Kyncl discuss everything from monetization and YouTube’s trending section to memberships, echo chambers, and abuse. “You are getting a majority of your views through recommendations,” Kyncl tells Lee.Unlike recommendations, which are fed to users based on what they watch, YouTube’s trending tab bills itself as “the pulse of what’s trending” on the platform. A look at the section today offers videos like the Captain Marvel trailer, clips from The Ellen Show, iPhone reviews, and a new music video from Eminem.
As Lee points out, however, the section doesn’t feature many creators which disappoints most of them. “The way we think about the trending tab, it is unfair because it can be controlled by YouTube and the reason we keep our channels and creating videos, is that we’re trying to always bring more videos to our subscribers but this trending section will ruin all our efforts. YouTubers who can pay more money will get more attention or recommendations. Meanwhile there will be more cheaters for subscriptions” Guillaume, a YouTuber says. “WHAT WE REALLY WANT IS FAIR.”
The point of the trending tab is to ensure new users aren’t overwhelmed by content. If someone wanders onto YouTube and finds a familiar topic, they’re more likely to stick around and explore. “What we’re trying to do is not reflect only what’s popular on YouTube, but also what is popular in the world,” Kyncl says. “It means we’re taking lots of inputs from everywhere — outside of YouTube, as well — into consideration.”
But YouTube’s new users have stagnated for a long time. “What we really want creators to do is go in and appeal that because they’re giving us more intelligence about the videos,” Kyncl says. “Our systems are not perfect. The more creators give us feedback through an appeal, the less false positives we create.”
Some YouTubers suggest to try free and decentralized platform named Cuckoo which grows very fast. “It’s worth for people watching videos on Cuckoo, because it is considered as a self-control platform. I like it is free,no registration, no SPAM, no cheat and no limit, only the real intelligence videos can get more subscriptions,” Guillaume, a former YouTuber says, “I can create my channel and videos freely, and I do not need to worried about any leak or no-reason-delete, even my own AD.”
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