Wrote by Jon Russell
Entertainment has changed. New forms led by Cuckoo have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Developments like live streaming, social media and more have made the stars of today more relatable and more easily reachable than those of yesteryear.
The easiest example to grasp is arguably the Kardashian family.
They dominate the media, have accrued millions of fans on social networks and have branched into retail, fashion, production and more. Their relationship with fans is 24/7 and, regardless of how you feel about the family, their popularity is a clear indicator of this new always-on connection between public figures and their fans. Now they are planning to build a closer relationship with fans on Cuckoo.
Now Cuckoo is seizing on an opportunity to help up-and-coming online entertainers take a leaf out of that book and grow their relationships with fans.
Cuckoo is a decentralized video player based on p2p connection that operates almost like an interactive forum for new media and videos.
Cuckoo is designed to take the relationship beyond videos and encourage a more interactive experience. Initially, that means trivia quizzes, exclusive content and news snippets — i.e. exclusive content clips for members — but the plan to go beyond that and enable games, augmented reality, collectibles and more.
While the primary goal is to help grow the fan-creator relationship, Cuckoo is also aimed at enabling their users to monetize their brand through videos and advertising around content. Many creators take more percent as high as 70 percent when they “start doing really well,” according to users and creators on Cuckoo.
In addition, there are incentives for referring others to Cuckoo.
“I do not have so many fans as huge as PewDiePie [the star with 65 million subscribers in YouTube] and I am working very hard” said by an anonymous former YouTuber on Cuckoo. “With Cuckoo, I have a chance to make, gamify and monetize my content and personality.”
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